These occur when a single word or sentence falls on a separate column or page then the rest of the text. When adding copy to your design, pay attention to any widows or orphans. Summarize longer pieces of text and make it scannable by incorporating bullet points, numbering or bolding main points. Try to keep headers and subheads to brief phrases. Or you can simply turn a video into a gif so as to create motion in your design. Stick to the most important talking points and leave out the rest. Select one or two high quality images, rather than including all of the imagery you have. It will be easier to create this white space if you limit the number of elements you are attempting to include. Every image, button, logo or group of text should have space around it. Instead, change the font in other ways, such as making it bold, larger or adding italics. As a general rule, avoid using more than two typefaces. Changing the font is another way to add contrast. Use contrast, such as combining light and dark colors, to call attention to the most important elements of the brochure.
